WHite Dragon Activity Centre

The quest to Rebrand an imaginative small business

Client: White Dragon Activity Centre

Sector: Leisure & Tourism

Date: Summer 2025

Services: Marketing, Branding, Website, Social Media

The brief:

White Dragon Activity Centre is a gem - a small, genuinely independent outdoor activity centre in the stunning countryside of Bures, on the Essex/Suffolk border.

Named after the local legend of a dragon fought off by archers from the local village, the centre offers archery, axe throwing, airguns, kids’ parties, wedding entertainment and more. Unusually for this sector in an expensive area of the country, it’s entirely family-run, which has given its owner Mark the freedom to give activities a quirky, imaginative spin.

The archery is not just archery - it’s a series of fantasy-themed 3D targets in a gorgeous, secluded woodland. The kids’ party hall started as a barn, but has been transformed into an elaborate castle-themed hall, with pixies peeping from the brickwork. Visit for a party and you might be camo-painted and led on an army-style mission, or taken on a quest through the woods. You get the picture. It’s a cool place.

However, this wasn’t coming across to customers. The centre staff had limited capacity for marketing, local awareness of the centre was low, and although customer reviews were gushing, many visitors had trouble finding and booking online. The website was clunky behind the scenes too, with staff struggling to keep on top of technical updates. And as a small business that did so much - from festival entertainment to educational visits, kids’ parties to stag dos - WDAC was struggling to express what it was and make it findable.

Entangled Creative worked with the centre on an intensive basis to transform the centre’s marketing by understanding and telling the story at its heart.

What we delivered:

Strategy

We analysed sales figures, audience insights, location context and views in local communities to construct a complete marketing strategy, identifying:

A clear story for the centre. This is an imaginative, quirky, inclusive place in a valley steeped in legend, where you can be a hero for a day.
A year-round, budgeted marketing plan to allow the team to focus their time, including analysis of the key audiences for each product
A bright, simple new brand (logo, palette and clear tone of voice) that centre staff could use in their own work
A new website, built on a commonly-used platform so it could be managed in-house, which truly told the centre’s tale - optimised for SEO and GEO
An email marketing funnel and Meta/Google ads to capture new customers and encourage repeat bookings
Priority advertising and listing recommendations, targeted to specific audiences
Photography requirements, focusing on real photography of real customers rather than stock wherever possible
Social media posts and graphics for key upcoming events
Successfully targeted local partnership

The result dramatically increased bookings, helped the team to prioritise the most popular activities and resulted in much higher awareness of the centre in the local area.

“Sam and Hannah were brilliant at bringing out what’s special about the centre. It’s our favourite place and after so long working here, it’s sometimes hard to find the words to explain just how awesome it is. The work they’ve done really shows people who we are and why they should come here.”

— Jess, Team Leader at WDAC

Two men practicing archery outdoors with bows and flaming arrows, surrounded by trees and green grass.

A website homepage featuring outdoor adventure activities like archery, woodland survival, and a kids' birthday party. The top image shows a man aiming a bow and arrow in a wooded area. There are sections for booking activities, a photo gallery, and

A man practicing archery outdoors in a wooded area, aiming with a bow and arrow on a sunny day.

Group of 17 men standing in an indoor setting with walls made of brick and wood, some smiling and posing for the camera, one holding a shield.

Group of four young adults playing laser tag in a forest, with trees and wildflowers in the background, and a large white dragonfly silhouette on the left.

Screenshot of White Dragon Activity Centre website with outdoor adventure activities, a group of women in the woods, and sections about women's bushcraft skills and contact information.

Group of seven men gathered around a campfire roasting marshmallows in a wooded outdoor area.

Group of 14 men posing together inside a wooden building with a stone wall, some wearing athletic clothing, with a woman at the center holding a gong, and a black curtain backdrop.

A man with a beard and mustache taking a selfie outdoors in a grassy area with trees in the background. He is smiling and pointing a bow at a target, which is black with red and white circles, mounted on a wooden post.

A young girl in a blue dress is encouraging a boy in a mustard jacket and cap to aim and shoot an arrow with a bow at an outdoor event. The background shows a lively scene with tents and numerous people gathered on a grassy field in a park-like setti

Group of people in a forest, posing around a bamboo structure with a green cloth roof, some smiling, dressed in outdoor clothing.

A woman with blonde hair, wearing glasses, a purple headband, a beige sweatshirt with purple wristbands, and a smartwatch, is aiming a bow and arrow outdoors, with a green, blurred background.

A white event tent set up in a grassy field with a cluster of arrows in a white bag in the foreground, and several vintage vehicles and tents in the background.

Screenshot of the White Dragon Activity Centre website featuring images of children engaging in outdoor activities such as archery and tent setup, with sections about school programs, activities, and contact information.

A stone castle wall with two suits of armor and a large, green, monster-like figure with red eyes and sharp teeth in front of it.

A man aiming a traditional longbow outdoors in a forested area, wearing a beige cap, black jacket, and brown gloves.

Social media post from White Dragon Activity Centre promoting outdoor archery experiences, detailing traditional and field archery with targets set in natural woodland, including a link to book.

Close-up of a person's hand holding a bow with three arrows, one with a blue fletching and the other two with white and tan fletchings, while wearing gardening gloves, against a blurred green background.

A young boy with brown hair smiling, wearing a blue hoodie and black gloves, holding a wooden stick with a string attached, outdoors with colorful banners in the background.