Sam is a curly-haired white woman in an orange cardigan. She is sitting on a stone wall overlooking a lush green countryside, with rolling hills and scattered trees in the background. There is a plaque with a poem in front of her.

I’m Sam,

founder of Entangled Creative. For over a decade I’ve worked with visitor attractions, councils, cultural bodies and charities to help them communicate clearly, confidently and with heart.

What I’ve learned is this: organisations don’t exist in isolation. They’re entwined with the places they serve, their landscapes, histories, communities, challenges and ambitions.

Communications and marketing work best when they recognise those connections and grow out of them.

That’s what we do. We listen for the stories that are already alive in a place. We notice where the roots cross, where new shoots are emerging, and where things might need space to breathe. Then we help you shape messaging, design and campaigns that feel natural, meaningful, and rooted.

The result: your brand is recognised as belonging.

I’ve…

Built one of the UK’s first council-owned local newssites, transforming a traditional press office into an agile multimedia newsroom that reaches residents directly.

Helped cultural trusts and museums to find their stories, to be carried forward with pride by champions and funders.

Re-rooted an independent activity centre’s brand in the legends and landscape of its surroundings, boosting income by over 400%.

View of a marshland through a woven wicker fence, with water and green grass under a partly cloudy sky.

We work in East Anglia and beyond,

drawing on the distinct character of every place to help organisations cut through noise, connect with people and grow stronger through a web of relationships.

Contact us